Owner - Family Company
The company was founded in 1998, by Josefin Tilander - Managing Director and Erick Tilander, MBA - international marketing & financing. Erick acts as the person in charge to drive in all projects, in all areas of international marketing and sales, international purchasing and all areas relating in the trading field.
Erick´s diverse professional career includes mid-size tech company like EKS INTERNATIONAL - SWEDEN, and an entrepreneurial start-up, turned innovative powerhouse, consumer products company RONNEBY BRUK -SWEDEN. His broad sales and marketing experience goes from million Swedish krones, highly complex factory automation systems to marketing and selling of highly innovative consumer products.
Erick is quick to apply his analytic international marketing MBA background to the soft sciences of Sales, Marketing, Advertising, and Public Relations. Providing results that make ROI sense, common sense, and market sense.
Erick´s efforts in the Consumer Products Market as International Marketing Director in Ronneby Bruk, have resulted in taking an unknown start-up company and transforming it into one of the most innovative design, manufacturing, and marketing businesses in the industry.
From less than 1% market share to 50% saturation in the first 72 months, Erick's effect on the business was dramatic and immediate. His contribution includes creating & hiring a National Sales Force Director, creating Export division, designing and implementing an innovation driven Product Development System, and overseeing and directing the company's agencies, advertising, promotions, trade Shows and public Relations campaigns internationally.
As a result of his intense work in the international arena of business, Erick´s efforts has seen results. For example, Ronneby Bruk received in octuber 2004, a well acclaimed award,
the 2004 New York City Gourment Products Show "Best New Product Award" in the cookware/bakeware category, in cooperation with Ronneby Bruk distributor in USA.
For more information contact us at:
Til Trading | AGNESFRIDSVÄGEN 81, 4TR, SE - 21237 | MALMÖ | SWEDEN
Erick & Josefin Tilander